For Destination Partners

Make the world playable.

GoPlay transforms existing destinations into interactive experiences people can explore, share and return to. Your place stays exactly as it is. We add the hidden layer.

Cultural destinationsRetail destinationsHotels & resortsCruise shipsVisitor attractionsCities & neighbourhoodsTourism boardsDMOs

Partner with GoPlay How the model works

£0

Capital expenditure

No build, no fit-out, no new attraction. GoPlay funds the story, production and technology.

Shared

Revenue on every ticket

Destination partners share in the revenue from every booking the game generates.

Measured

Venue-level data

Dwell time, routes and visits per venue, so you can prove the footfall the game creates.

Two ways to partner

One game. Two kinds of partner.

Destination partners bring the place and the audience. Venue partners bring the stops players walk into.

Destination partners

Large-scale destinations we create the game with.

Shopping destinations, museums and cultural quarters, tourism boards and DMOs, cruise lines, resorts.

Role: Co-create the game for your place, then distribute it to your audience as a launch and marketing partner.
What you get: A new premium attraction at £0 capex, a share of revenue on every ticket, longer dwell, repeat visits and venue-level data.
What you bring: Access to the place, and reach: your website, app, CRM, social, visitor centres and on-site media.
Commercials: Revenue share

Become a destination partner →

Venue partners

Cafés, shops and restaurants along the route.

The places inside a destination where the story stops, a clue is handed over, or the evidence is hidden.

Role: Become a stop in the story. Hand over a sealed clue, or host a detail players need to find.
What you get: Footfall walked to your door by teams of 2–6 who arrive curious, stay longer and often spend.
What you bring: A few seconds of staff time at the counter, or a small spot for a GoPlay marker.
Commercials: No cost to take part

Become a venue partner →

Why partners play

Turn visitors into players.

People don’t walk past what they’re looking for. A story gives them a reason to go further, stay longer and notice what you’ve built.

Increase dwell time

Create reasons to explore more of a destination, for 90 to 180 minutes at a time.

Drive discovery

Guide visitors toward overlooked locations, spaces and partner venues.

Create incremental revenue

Launch a premium experience without building a new physical attraction.

Attract new audiences

Appeal to younger, social and experience-led visitors who come as a group.

Build repeat visitation

New stories create new reasons to return. One place, many chapters.

Create experiential moments of delight

The sealed envelope, the voice note, the final reveal. Moments visitors remember, photograph and share.

The partnership model

From site walk to sold-out, without touching your capex.

Walk the site

We map your spaces, landmarks, venues and flows, and agree the outcomes you care about.

Write the story

An original mystery built around your place, its architecture and its tenants. Or bring your own IP.

Hide the layer

Markers, sealed evidence and venue handovers, installed with minimal footprint and a digital backup for each.

Launch and sell

We run the game, the AI characters, the ticketing and the marketing. Signage and QR points sell on site.

Measure and refresh

Monthly reporting on players, dwell and venue visits. New chapters keep people coming back.

GoPlay provides

Story, puzzle design and characters
AI messaging and voice platform
Physical evidence and signage production
Ticketing, customer service and marketing
Reporting and revenue share

Destination partners provide

Access to the place, and permission to play in it
Marketing to your audience: web, app, CRM, social, on-site media
Introductions to venue partners for handovers
Space for a sign or QR point

Proof, not promises

Every move a player makes is a data point.

Because the game runs through players’ phones, we know when teams arrive at each stop, how long they stay, where they get stuck and which venues they walk into. Partners get that back as a regular report.

Right: an illustrative report layout. Figures are sample data, not results.

Partner report · SampleGoPlay Olympic Park

1,240Players this month

94minAvg. time on site

3.2Venues visited / team

Avg. minutes at each stop

East Bank

Aquatics Centre

The Orbit

Partner venue

Westfield finale

Your destination, as a GoPlay world

GoPlay Olympic Park is the first. Yours is next.

Each destination gets its own GoPlay world: a name, a story and a palette that belongs to the place, under one recognisable mark.

Type your destination

Destination lockup

GoPlayOlympic Park

Play the place

Partner with GoPlay

Let’s find what your place is hiding.

Tell us about your destination. We’ll come back with a site walk and a first story concept.

rg@wearecocreations.com